Thinking Beyond Toughness

ORNET wanted to place its three products namely Terrain Bull, Industrial HD, Power Gripper in an unconditional toughness niche, which are born to perform with an unmatched durability, all across the terrains. When the circumstances become adverse, they grip on the road and move beyond the toughness. That's what ORNET wanted to trump about their products. So we came and amplified it with our powerful creativity.

The outcome was an aggressive campaign that created an outstanding and an outlasting effect throughout its target audience.